Case Study: GetResponse Doubles Product Activation with Beamer

How Beamer helped GetResponse double their product activation

GetResponse, an all-in-one marketing platform, needed a better way to keep users informed about product updates and operational notifications beyond email. As the product marketing team worked to improve activation and feature adoption, they turned to Beamer to help communicate updates more effectively inside the product.

With Beamer’s notification center, changelog, boosted announcements, and NPS tools, GetResponse was able to deliver in-app messages, segment audiences, collect feedback, and route responses to account managers. The result was a 2x increase in product activation after announcements, plus stronger engagement, better localized performance across markets, and faster customer feedback loops.

GetResponse

Tom Barragry

Product Marketing Manager