Case Study: Hibox pivots to $1M ARR growth with Beamer

Hibox boosts product engagement with Beamer's 5X higher open rates

Hibox, a team collaboration SaaS startup, faced the significant challenge of effectively announcing new product features to its users without overwhelming them. They struggled with low engagement from traditional methods like email, in-app messages, and blog posts. This led them to create an internal tool, which later evolved into the vendor Beamer's changelog and release notes service.

Beamer provided a solution by creating a minimal viable product: a notification center natively integrated into the Hibox app. This leveraged the power of an unread notifications bubble to drive user engagement. The results were immediate and dramatic, with open rates for new feature announcements becoming 5 times higher than in-app messages and over 10 times higher than email campaigns. This internal success validated the product concept, prompting Hibox to semi-pivot and spin off Beamer as its own company, which quickly grew to serve over 5,000 companies and achieve profitability within six months.

Hibox