BEAM
5 Case Studies
A BEAM Case Study
Deloitte, facing a legacy brand identity built for print and the challenge of governing a single, consistent brand across hundreds of thousands of global practitioners, needed a digital-first brand center to support its 2016 identity refresh. To make the brand usable and scalable, Deloitte rebuilt its Brand Space on Monigle’s BEAM (Brand Engagement and Asset Management) platform so associates worldwide could access guidelines, templates and training in a device-agnostic, user‑friendly environment.
Using BEAM, Deloitte launched a living Brand Space with in‑page content, daily best-practice showcases, video training, more than 400 templates and 2,500+ images, and extensive user testing plus a phased soft-launch. The BEAM-powered site drove measurable engagement—unique monthly visitors rose from about 60,000 to roughly 100,000—and made brand resources faster to find and easier to use, improving global consistency and adoption across Deloitte’s workforce.
Kelley Grover
Senior Global Brand Manager