Case Study: Marketing Werks achieves 190,000+ scans and 75,000+ users reached with Beaconstac (Uniqode)

Marketing Werks engages 75,000+ users with Beaconstac as its QR Code partner

Marketing Werks, an experiential marketing agency, sought to bridge the gap between online and offline shopping to create a more interconnected experience for modern customers. Partnering with Uniqode (formerly Beaconstac), they implemented its QR code solution as a physical-to-digital portal to enhance their experiential marketing offerings and better track campaign performance for clients like Sam’s Club, Clorox, and Stop&Shop.

Using Uniqode, Marketing Werks deployed QR codes for various campaigns, including touchless product sampling, educational content, and omnichannel shopping. This solution enabled them to gather over 190,000 scans from 500+ locations and reach more than 75,000 unique users. Uniqode’s platform also provided accurate analytics, allowing the agency to clearly attribute sales lifts and other key performance indicators directly to specific in-store marketing executions for their clients.

Marketing Werks

Peter Strum

Account Director