Case Study: Marriott Aruba achieves touchless guest engagement and $150,000 in printing savings with Uniqode

How Marriott Aruba reached 80,000 unique customers with Beaconstac as its QR Code partner

Marriott Aruba turned to Beaconstac, formerly Uniqode, when COVID-19 made touchless guest engagement a priority. The resort needed a no-contact digital alternative to printed menus, flyers, and passes, and wanted a solution that could still fit a premium brand experience across its property.

Beaconstac provided a QR Code platform with customizable dynamic QR codes and landing pages for menus, resort maps, schedules, testing bookings, beach chair reservations, and more. The result was over 150,000 scans and 80,000 unique customers reached, along with an estimated $150,000 in printing cost savings from reducing paper menus and signage.

Marriott

Noemi Tromp

Marketing Executive