Case Study: OTTY eliminates 60% of bot traffic with Beacon

How Beacon eliminated 60% of bot traffic for OTTY

OTTY, a leading mattress specialist, was running significant paid media spend across Google and Facebook but suspected click fraud was hurting performance. Beacon helped OTTY assess its campaigns and uncover how much of its ad traffic was non-human, giving the team confidence to tackle the problem before scaling spend further.

Beacon deployed its click fraud protection across OTTY’s paid campaigns, using its bot database to block invalid traffic on platforms including Google Ads and Facebook. The result was a 60% reduction in bot traffic, with invalid clicks falling from 48% in month one to 19% by month six, saving OTTY thousands of pounds in wasted ad spend each month.

OTTY

Andrew Jacobs

Digital Marketing Manager