Case Study: Chatter improves client reporting and campaign insight with Beacon

Beacon Improves Client Reporting for Agency Chatter Communications

Chatter Communications, an agency running media campaigns across job boards, PPC channels, and aggregators, needed a faster way to combine data from Google Analytics and Data Studio for client reporting. The manual setup and ongoing checking of reports were time-consuming, making Beacon’s quick, attractive PDF campaign reports and comparisons the main draw, along with bot detection as a bonus.

Beacon helped Chatter become more agile and informed in managing client media budgets by making it easier to deliver clearer campaign insight, track performance during campaigns, and spot media issues earlier. The agency is rolling Beacon out to most clients as an added reporting option, with the longer-term goal of using wasted ad spend data to negotiate better media deals based on past performance.

Chatter

Jon Davies

Founding Partner