Case Study: Leading Performance Marketing Agency achieves 500% more leads with Beacon

Ad Fraud Protection Delivers 500% Increase in Leads From 21% Less Spend

Leading Performance Marketing Agency, a fast-growing digital performance agency working with well-known brands, needed a way to prevent ad fraud across client paid search and social ad accounts. They turned to Beacon’s automated click fraud detection and protection, which required no manual input from account managers and allowed the team to stay focused on optimizing campaigns.

Using Beacon on Google and Facebook ad accounts, the agency saw a 500% increase in leads, 42% less bot traffic, a 13.7% reduction in CPC, and a 26% reduction in CPV, all while spending 21% less. Beacon also cut bot activity from 28% to 16% in just two weeks, improving campaign measurement and reporting by removing invalid traffic.