Case Study: Island Jay achieves $12K quarterly savings with Beacon

66% Non-human Clicks Detected on Island Jay’s Ads

Island Jay, a US online leisurewear brand, relied heavily on Facebook and Instagram ads, with 90% of ad spend going to Facebook. The company needed better visibility into click fraud and bot traffic, since it had no way to see how much of its budget was being wasted on fake clicks.

Beacon implemented its click fraud protection and campaign intelligence platform across Island Jay’s Facebook campaigns. Beacon found that as much as 66% of spend was being lost to invalid clicks in the worst month, and the brand is now saving about $4K per month—$12K over three months—while improving campaign ROI and ROAS.

Island Jay

Jason Guarino

Founder