Case Study: Macomb Community College strengthens student engagement with Beacon Technologies, Inc.'s personalized digital experience

Macomb Community College boosts engagement with Beacon Technologies over more than a year of personalized content

Macomb Community College partnered with Beacon Technologies to enhance its digital presence following a website redesign. The college's challenge was to stand out in a competitive landscape and deliver a more customized digital experience for both prospective and current students to strengthen connections and support enrollment.

Beacon Technologies implemented a personalized user experience by defining key audience personas and developing distinctive content and dynamic calls-to-action tailored to each group. This solution provided students with clear, personalized pathways to explore programs. The results included more qualified students finding their niche and building organic bonds on campus, with users regularly engaging with the impactful personalized messaging. Beacon measured and reported on the impact of this personalization for over a year following the launch.

Macomb Community College