Case Study: Flashpoint maintains and improves SEO during M&A with Beacon Digital Marketing

Flashpoint boosts ranking keywords 47% with Beacon Digital Marketing

Flashpoint, a risk intelligence company, faced the challenge of integrating two newly acquired companies, Risk Based Security and EchoSec, into its own website without sacrificing the SEO performance of any of the sites. This needed to be accomplished during an ongoing website redesign project. To address this, they enlisted Beacon Digital Marketing to develop and execute an SEO strategy for the M&A website migration.

Beacon Digital Marketing implemented a comprehensive process for Flashpoint that began with a search performance audit and a content audit to identify valuable keywords and content. They then executed a detailed plan involving 301 redirects, content merging, and backlink updates. This strategy successfully maintained and improved SEO quality, resulting in a 47% increase in ranking keywords and positive growth in site traffic for the integrated flashpoint.io website.

Flashpoint