Case Study: Elliptic achieves 900% more opportunities with Beacon Digital Marketing

Elliptic increases opportunities by 900% with Beacon Digital Marketing

Elliptic, a cyber security FinTech company specializing in blockchain intelligence, faced significant challenges due to a lack of a dedicated marketing team during its U.S. expansion. They struggled with low internal CRM adoption, no marketing automation, a non-marketing-oriented website, and handling a large volume of new inbound leads. They turned to vendor Beacon Digital Marketing for a comprehensive solution involving HubSpot's CRM, CMS, and marketing automation platforms.

Beacon Digital Marketing implemented a holistic Growth-Driven Design approach, which included a website redesign and migration to HubSpot CMS, along with full marketing automation and CRM implementation. This solution led to a dramatic 900% increase in opportunities generated from organic search traffic. Results included a 30% increase in organic site visits, a jump from 3-5 to over 100 website form inquiries per month, and significantly higher CRM adoption rates, providing Elliptic with valuable sales and marketing intelligence.

Elliptic