Case Study: AppFolio builds thought leadership with Beacon Digital Marketing’s podcast production

AppFolio wins a Bronze award and builds a bigger community with Beacon Digital Marketing

The customer, AppFolio, a major provider of cloud-based management solutions for the real estate industry, sought to establish itself as a thought leader. Their challenge was to expand their brand presence and become a go-to resource for property management professionals, but they lacked the experience to produce a podcast in-house. Vendor Beacon Digital Marketing was engaged to provide strategic podcast production services to achieve this goal.

Beacon Digital Marketing developed and produced a strategic podcast called "The Top Floor" for AppFolio. The solution included comprehensive planning, branding, distribution, and content repurposing. As a result, the podcast won a Bronze award in the 2021 Coastal California American Advertising Awards and significantly boosted AppFolio's SEO through transcribed blog posts. Beacon Digital helped firmly establish AppFolio as an industry thought leader and built a larger community around the brand.

AppFolio