Case Study: a Utah childcare provider drives 11x more tour requests with Be Locally SEO

Utah childcare provider boosts tour requests 11x with Be Locally SEO

The Utah childcare provider, which operates six early education centers, partnered with Be Locally SEO to address its local SEO challenges. The provider's digital strategy failed to represent its multi-location footprint due to a narrow keyword focus, duplicate content on location pages, and a lack of conversion tracking for parent inquiries.

Be Locally SEO implemented a multi-location SEO strategy that included overhauling the site architecture with unique, location-specific pages and reinforcing E-E-A-T trust signals. This solution drove an 11x increase in tour requests and nearly tripled organic keyword rankings, with the client now dominating local search results for key areas like West Valley City.