Case Study: Seacoast Bank achieves 393% more conversions with Be Found Online

Seacoast Bank drives 393% more conversions with Be Found Online

Seacoast Bank, a Florida-based community bank, faced a significant challenge: they needed to generate more high-quality lending leads despite a reduced marketing budget after a $500M deposit deficit. They partnered with the digital marketing vendor Be Found Online to optimize their paid search advertising efforts to meet this goal.

Be Found Online implemented a three-part solution: reallocating campaign budgets to more efficient products, conducting A/B tests on ad copy to improve click-through rates, and leveraging the Google Display Network with in-market targeting for leads. This strategy drastically reduced the cost per conversion by 80% and increased conversions by 393% in less than eight months, driving 180 new customer leads in a single month for Seacoast Bank.

Seacoast Bank