Case Study: Bai achieves national brand growth with Be Found Online

Bai boosts revenue 543% with Be Found Online

Bai, a regional startup beverage brand, faced significant challenges in building national brand awareness and driving online conversions. With limited regional distribution and a heavy reliance on Amazon sales, the company struggled to identify its target audience and measure marketing effectiveness, especially since it could not utilize Google Shopping ads. Be Found Online was engaged to develop a comprehensive digital marketing strategy to overcome these obstacles.

Be Found Online implemented a multi-platform digital media strategy for Bai that blended brand awareness with direct response tactics. This included driving blog traffic to create remarketing audiences on Google, Facebook, and Twitter, which were then targeted with promotions. Their analytics consulting used Google Trends and custom dashboards to scale spend and capitalize on opportunities. The results were exponential: a 543% YoY revenue increase from paid search, a 3,400% increase in conversions, and a 410% rise in website traffic. Be Found Online's efforts were instrumental in Bai's subsequent acquisition by Dr. Pepper.

Bai