Case Study: Paramount International achieves global audience growth with Be A Bear

Paramount International managed 46 channels and drove 2.2 bn impressions with Be A Bear

Paramount International, a global media company, engaged the vendor Be A Bear to manage its extensive and diverse global YouTube presence across multiple brands and audience demographics.

Be A Bear built a culturally-immersed team to manage channel and community operations in numerous key territories and languages. This solution led to the management of 46 channels and achieved 2.2 billion impressions and 2 billion views in 2022 for Paramount International.

Paramount International