Case Study: ILLVZN boosts sales and ROAS with Be A Bear

Illvzn sells out limited collection in 3 days with Be A Bear

The customer, Illvzn, a fast-growth streetwear brand, faced the challenge of establishing itself after a rebrand and increasing both brand awareness and sales. They engaged the vendor, Be A Bear, to audit and optimize their digital advertising and email marketing strategy to meet these goals and support a major Black Friday activation and a limited collaboration launch.

Be A Bear implemented a strategy using paid advertising and email marketing, leveraging insights to maximize the performance of the Black Friday campaign and the collaboration. The results were exceptional, with the collaboration selling out in under three days and Black Friday sales nearly doubling the target. Measurable impacts included a 280% YoY increase in orders, a 378% YoY increase in revenue, and a remarkable 52x ROAS on Meta and 282x ROAS on Google Ads.

Illvzn