Case Study: a manufacturer of small appliances boosts revenue with BDO Demand Generation

Manufacturer of Small Appliances boosts revenue by $5.75M with BDO

A manufacturer of small appliances faced plateauing growth and a need to boost revenue by reaching both new customers and its existing install base. Despite having a loyal customer base, the company knew very little about them. The manufacturer reached out to BDO Digital's Demand Generation advisors for an overhaul of its demand engine.

BDO assessed the company's existing channel and content strategy to identify engagement gaps and designed a new content and lead acquisition framework. This initiative led to a 20% growth in top-of-funnel engagement and a doubling of conversion rates, resulting in a $5.75 million revenue increase. BDO also helped significantly reduce the cost per lead by 55% and successfully reengaged one in five dormant accounts.