Case Study: a big four firm transforms demand generation with BDO Digital

Big Four Firm expands demand generation across 5 business units with BDO

A big four firm, renowned for its revenue generation through client relationships, faced a pivotal challenge when the pandemic necessitated a shift from its traditional in-person lead generation to integrated digital capabilities. The firm sought guidance from BDO Digital to help navigate this transformation and develop foundational capabilities tailored to its unique business strategies and organizational structure.

BDO Digital worked with the firm to review foundational areas and develop a focused roadmap, which included creating a lead management framework, developing playbooks for lead nurture and content strategy, and launching pilots with targeted business units. These strategic initiatives resulted in significant growth, expanding the program's scope to encompass five distinct business units. The successful pilots validated the new techniques, increasing buy-in from leadership and key stakeholders and fostering a commitment to drive transformation across all marketing capabilities.