Case Study: Cook County Department of Public Health enhances public health outreach with BCT Consulting

Cook County Department of Public Health serves 2.5 million residents with BCT Consulting, Inc.

The Cook County Department of Public Health (CCDPH) serves 2.5 million residents and required a modernized digital presence to distribute preventative health information and manage public health campaigns. BCT Consulting, Inc. was engaged to provide comprehensive website development, programming, and online marketing services to address this need.

BCT Consulting, Inc. redesigned, developed, and deployed CCDPH's main website on WordPress and created numerous initiative-specific microsites. They also planned and maintained extensive online advertising campaigns across platforms like Facebook, Instagram, and Google Ads, which included crafting ad designs and configuring demographic targeting. This long-term partnership over ten years equipped the department with a critical, maintained web presence to effectively promote healthy living and address emerging health threats for its community.

Cook County Department of Public Health