Case Study: SunTrust Banks cuts hotel costs and simplifies negotiations with BCD Travel’s Advito

SunTrust Cuts Costs, Gains Simplicity with Advito’s Hotel Program Solutions

SunTrust Banks, a large U.S. regional financial institution, needed to simplify and standardize its hotel program while reducing the number of preferred hotels and keeping costs under control. BCD Travel’s consulting division, Advito, was brought in to help SunTrust manage hotel sourcing more strategically, using Advito’s Hotel Program Manager and market data tools to support the process.

Advito defined SunTrust’s priorities, analyzed hotel options using benchmarking and market index data, and streamlined negotiations with targeted properties. The result was fewer preferred hotels, better-than-expected cost avoidance, and a simplified process that required only a few hours of SunTrust’s time each week. SunTrust also saw a projected ROI exceeding 300%, and Advito’s audit confirmed that negotiated rates were loaded correctly, rising from 96% to 100%.

SunTrust Banks

Bryan Schmitt

Group Vice President, Business & Infrastructure Services, Procurement