Case Study: LinkedIn achieves 84% traveler satisfaction with BCD Travel

LinkedIn - Customer Case Study

LinkedIn, working with BCD Travel, faced a challenge as it grew rapidly from a startup into a globally recognized company: many employees were unfamiliar with travel policies and missed out on ways the travel program could make business trips easier and more efficient. To improve awareness and adoption, the company needed a better way to engage travelers and increase satisfaction with its travel program.

BCD Travel helped LinkedIn launch a traveler engagement campaign that educated employees about the program and encouraged them to use it, supported by new digital tools for timely, spend-smart messaging. The initiative succeeded in building the TravelIn brand and boosting trust, while traveler satisfaction rose to 84% in two years, a 20-percentage-point increase, with travelers becoming happier, more productive, and better connected on the road.

LinkedIn