Case Study: a global IT & technology company achieves 60% online booking adoption and 6% annual air savings with BCD Travel

Indian Client boosts online booking adoption to 60% with BCD Travel

The customer, a global IT & technology company, faced a challenge with its Indian employees' low adoption of the Concur online booking tool provided by BCD Travel. A root-cause analysis revealed that travelers were reluctant to use the tool because it required them to pay for low-cost carrier flights with their personal credit cards and manage after-sales support themselves, rather than using a central company card.

BCD Travel implemented a solution by sourcing low-cost carrier content through a different provider that allowed transactions to be charged to a central company card. This change, combined with targeted communication, resulted in online adoption jumping from 2% to 60% within six months. BCD Travel's approach led to lower transaction fees, cheaper airfares and projected annual savings of up to 6% on air spend.