Case Study: Imperial Tobacco Group achieves US$211,000 in savings with BCD Travel hotel strategy refresh

Imperial Tobacco Group - Customer Case Study

Imperial Tobacco Group worked with BCD Travel to address a manual hotel sourcing process that took up half the year and left the company without the insights needed to improve its hotel program. The customer needed a more efficient, data-driven approach to hotel sourcing and spend visibility.

BCD Travel analyzed global hotel spend, aligned hotel and full program goals, and recommended data-backed improvements, including evaluating a consolidated meetings strategy. The refreshed hotel program enabled efficient, uniform global hotel sourcing and generated US$211,000 in savings, while also improving traveler choice, spend visibility, and negotiating power with hotels.

Imperial Tobacco Group