Case Study: Holcim improves traveler experience and boosts online adoption with BCD Travel’s Cytric and TripSource hotel content

Holcim boosts air online adoption by 13% with BCD Travel

Holcim, a global leader in innovative and sustainable building solutions, was facing functional issues with its online booking tool. This led its travelers to book hotels outside of the official travel program to find better deals, which reduced policy compliance. To address this challenge, they partnered with vendor BCD Travel.

BCD Travel implemented its Cytric online booking tool integrated with TripSource hotel content. This solution provided travelers with a wider hotel choice, leading to a 13% increase in online air adoption and a 20% rise in hotel-to-trip-night ratio. The results for Holcim included increased policy compliance, better budget control, and improved duty of care.

Holcim