Case Study: a global pharmaceutical customer improves patient travel care with BCD Travel's end-to-end patient engagement service

Global Pharmaceutical Customer improves patient participation in future engagements with BCD Travel

The global pharmaceutical customer faced the challenge of reducing the travel burden on its patient ambassadors, as complex and frustrating travel experiences could negatively impact patient well-being and their willingness to participate in future engagements. To address this, BCD Travel leveraged its Life Sciences Center of Excellence to create a new patient-centric service.

BCD Travel implemented a program using dedicated Patient Engagement Managers (PEMs) with healthcare backgrounds to provide end-to-end, empathetic support. This solution bypassed standard corporate travel processes to prioritize the patient experience. The trusted PEM relationship resulted in a meaningful increase in the likelihood of patient ambassadors participating in future engagements, establishing a new industry standard for duty of care in patient travel for BCD Travel.