Case Study: a global pharmaceutical company boosts online travel adoption with BCD Travel

Global Pharmaceutical Client boosts travel booking adoption to 80% with BCD Travel

The global pharmaceutical client faced a complex challenge when selecting BCD Travel as its new travel management company in China. With over 10,500 travelers across seven legal entities, each with different policies and tools, the implementation required effective change management to drive efficiency and savings while integrating systems like Concur and WeChat for Work.

BCD Travel implemented a systematic solution, customizing its TripSource China online booking tool and creating a single sign-on gateway through WeChat. Their approach included extensive stakeholder engagement and a comprehensive offline delivery solution. The results were highly successful, with online adoption growing to 80% and 45% of bookings made via mobile within four weeks. BCD Travel was commended for a smooth transition and for significantly elevating the travel program and traveler engagement.