Case Study: a major financial services client boosts delegate engagement and networking with BCD Meetings & Events

Major Client boosts event satisfaction by 26% with BCD Meetings & Events

The client, a major financial services company, sought to significantly improve delegate engagement and networking at its large, long-running annual event. They challenged BCD Meetings & Events to use a data-driven strategy to better understand their diverse audience and make the event more relevant and personal for different attendee types, utilizing services like brand experience and engagement.

BCD M&E implemented a scientific approach involving in-depth delegate profiling and segmentation. They used targeted data collection and RFID tracking to analyze attendee behavior, which informed a personalized communication plan and event structure. This strategy resulted in a 26% increase in satisfaction scores and transformed the event into a year-long marketing campaign, providing exhibitors with valuable feedback and solidifying the event's status as a top priority for its audience.