Case Study: a global automotive client saves £13.8K with BCD Meetings & Events

Global Automotive Client saves £13.8K and cuts room costs by 30-40% with BCD Meetings & Events

A global automotive client needed to source a perfect venue for the launch of its new off-road car. The challenge was to find a location with off-road driving space, capacity for a five-day event, and a variety of spaces for meetings and entertainment, all while managing costs. BCD Meetings & Events was engaged for its venue sourcing and event solutions services.

BCD Meetings & Events leveraged a preferred partnership with a hotel chain to negotiate a low, flat accommodation rate, generating a 30-40% saving on premium rooms and upgrading event space at no extra cost. This solution saved the client £13.8k and provided an ideal, impactful venue for the vehicle launch.