Case Study: Diageo Delivers a Memorable Virtual Awards Experience with BCD Meetings & Events

Diageo delivers a 1-hour virtual awards show for 1,000 attendees with BCD Meetings & Events

The beverage company Diageo faced the challenge of transitioning their annual two-day, in-person Golden Bar Awards event into a virtual format due to COVID-19 travel restrictions. They partnered with BCD Meetings & Events to create a one-hour online celebratory event that could engage 1,000 remote wholesale partners and retailers across North America.

BCD Meetings & Events designed and produced a live-streamed show that blended pre-recorded content with live winner announcements from a dedicated UK studio. The solution included interactive elements like live cocktail making and featured messages from global ambassadors. BCD Meetings & Events delivered a seamless, high-quality broadcast that was a great success and received positive feedback from the client.

Diageo