Case Study: an automotive company creates an unforgettable incentive trip with BCD Meetings & Events

Automotive Company builds a playground in 4 hours with BCD Meetings & Events

BCD Meetings & Events was engaged by a top automotive company to design its annual incentive trip for 200 top sales performers. The client's challenge was to create a high-touch program that would motivate its team, moving beyond traditional group activities to include a meaningful corporate social responsibility (CSR) component for the first time.

BCD M&E designed and executed a hands-on community impact initiative in Mexico, which included venue sourcing, attendee management, and design. The solution involved building a new playground and a "tire hill" for a local elementary school. The results were impactful: the project was completed in just four hours with the help of attendees and the local community, garnering media coverage and a formal award from the mayor. BCD Meetings & Events delivered an unforgettable experience that enriched the local community and significantly boosted attendee engagement.