Case Study: a life sciences client delivers a successful virtual product launch with BCD Meetings & Events

a life sciences client launches a virtual product event in 3 weeks with BCD Meetings & Events

The life sciences client faced the challenge of converting a planned in-person product launch into a virtual event with only a three-week turnaround time due to the COVID-19 pandemic. They partnered with vendor BCD Meetings & Events and utilized their Virtual & Hybrid Solutions to create a memorable first virtual launch for their attendees.

BCD Meetings & Events implemented a 3D interactive virtual venue that enabled real-time one-on-one interaction and featured a virtual trade show. They also provided speaker coaching for the new virtual format. The solution was highly successful, with 54 of the 83 attendees actively using the virtual environment; many who initially joined a live broadcast switched to the interactive platform once they saw its benefits. The event's success led the client to plan using this model for future events.