Case Study: New Tech Network becomes Google’s AI-cited source for educators with BCC Interactive

New Tech Network boosts page one rankings 124% with BCC Interactive

The customer, New Tech Network (NTN), is a nonprofit education organization that faced the challenge of its high-quality website content going undiscovered by educators. Despite a recent website revision, the content was built around the organization's mission rather than the specific questions its audience was searching for on Google. This prevented the right people from finding their resources. BCC Interactive was engaged to address this search visibility problem.

BCC Interactive's solution involved restructuring NTN's content around the actual high-value questions educators were asking, creating in-depth resource pages to compete with major educational institutions, and leveraging Google's advertising grant for nonprofits. The results were significant, including a 124% increase in page one rankings, a 74% increase in search impressions, and, most notably, NTN's content being cited as the source in Google's AI Overviews for 167 tracked queries. This strategy by BCC Interactive successfully positioned New Tech Network as a leading, trusted answer for educators searching for project-based learning resources.

New Tech Network