Case Study: Lumos Yoga & Barre boosts search visibility with BCC Interactive

Lumos Yoga & Barre boosts organic traffic 206% with BCC Interactive

Lumos Yoga & Barre, a Philadelphia-based yoga studio, faced a critical challenge when the city was reopening after COVID-19 shutdowns. The studio had a loyal following but almost no search visibility, risking being buried behind competitors when people began searching for classes again. They partnered with BCC Interactive on an SEO campaign to ensure they would be found online.

BCC Interactive rebuilt Lumos's online presence by optimizing for pandemic-era search terms, creating dedicated pages for each studio location, and developing content based on real instructor expertise. This solution led to a 300% increase in page-one rankings, a 206% increase in organic traffic, and a 132% increase in ranked keywords. The improved visibility was so effective and long-lasting that years later, an NBC News team found and featured the studio through a Google search.

Lumos Yoga & Barre