Case Study: Dr. Charlie Seltzer achieves 385% more lead form submissions with BCC Interactive

Dr. Charlie Seltzer grows leads 385% with BCC Interactive

Dr. Charlie Seltzer, a weight loss and lifestyle medicine physician in Philadelphia, faced the challenge of a website that was not generating new patient leads. Despite his strong credentials and reputation, his site lacked content that answered the real questions potential patients were asking, resulting in low visitor engagement and short sessions. He partnered with BCC Interactive to address this issue.

BCC Interactive developed a content strategy built around the specific questions Dr. Seltzer's actual patients asked, rather than generic keyword topics. This approach, paired with technical SEO work, included creating two flagship articles that became major traffic drivers. The solution implemented by BCC Interactive resulted in a 385% increase in lead form submissions, a 43% rise in organic traffic, and a doubling of the visitor engagement rate, significantly growing the practice's patient base.

Dr. Charlie Seltzer