Case Study: IDA – Italian Datacenter Association builds brand awareness and market visibility with bbrand

IDA – Italian Datacenter Association builds market visibility across media, web, and events with bbrand

IDA, the Italian Datacenter Association, faced the challenge of building its market positioning and brand awareness from scratch. To grow its visibility and establish credibility with media and industry stakeholders, IDA partnered with the vendor bbrand for a comprehensive service encompassing strategy, PR, and digital marketing.

bbrand implemented a 360-degree solution, developing IDA's brand identity and managing its social communication and storytelling. The vendor created the association's website, launched its LinkedIn channel, and acted as its press office to secure high-profile media coverage. bbrand also managed IDA's event strategy. As a result, IDA is now widely recognized and positioned in the market thanks to its significant presence across online and offline media, social media, and industry events.

IDA – Italian Datacenter Association