Case Study: Warwickshire County Council boosts bus usage with BBJ&K’s targeted paid social campaign

Warwickshire County Council boosts bus usage with BBJ&K, outperforming mobile gaming benchmarks by 25%

BBJ&K was hired by Warwickshire County Council to address the challenge of boosting local bus usage. The vendor's task was to create a persuasive campaign for Warwickshire Buses to attract more passengers.

The solution involved a multi-platform paid social campaign. BBJ&K used targeted Meta and Snapchat ads for specific demographics and innovated with rewarded video ads in mobile games. The results outperformed platform benchmarks, with the rewarded video component exceeding industry benchmarks by 25%, successfully increasing active users and page views for the council's transport objectives.

Warwickshire County Council