Case Study: Unity Bank achieves 71% more account openings with BBJ&K lead generation

Unity Bank boosts account openings by 71% with BBJ&K

Unity Bank, an ethical business-to-business bank, sought to generate high-quality new account enquiries and sign-ups from specific target sectors. The challenge for vendor BBJ&K was to develop a campaign focused on lead quality and quantity for this social impact bank.

BBJ&K used competitor and audience insight tools to identify key audience locations and then delivered a digital activation proposal. The solution included a display campaign on premium domains, PPC, and LinkedIn campaigns to support lead generation. The results for Unity Bank were a 71% increase in account openings and an impressive 9,400% return on investment from campaign deposits.

Unity Bank