Case Study: Transport for West Midlands drives road safety awareness with BBJ&K's "Zero Tolerance to Road Harm" campaign

Transport for West Midlands reaches 55,000 people in 6 days with BBJ&K

Transport for West Midlands sought to raise awareness about road safety and combat public apathy by demonstrating the scale of harm caused by dangerous driving. BBJ&K supported this effort by creating a high-impact out-of-home (OOH) experience to address this sensitive challenge.

BBJ&K's solution was the "Zero Tolerance to Road Harm" campaign, which featured a 10-foot bespoke wooden tree installation displaying real letters from victims' families and an interactive post-box for public pledges. The installation, unveiled by key regional figures, was seen by an estimated 55,000 people over six days. BBJ&K's campaign gained significant amplification through media coverage, resulting in strong public engagement and meaningful community impact.

Transport for West Midlands