Case Study: Transport for West Midlands improves Commonwealth Games transport communications with BBJ&K

Transport for West Midlands boosts Commonwealth Games travel messaging with BBJ&K across 3 channels

Transport for West Midlands needed to change travel behavior and inform residents and visitors about transport changes for the 2022 Commonwealth Games in Birmingham. The vendor, BBJ&K, was approached to develop a media campaign to address this challenge and prepare the region for a large influx of spectators.

BBJ&K implemented a staggered media strategy using a blend of digital and traditional channels, including Out of Home, radio, TV, Video on Demand, and print. This multi-channel approach provided the audience with multiple opportunities to engage with the messaging. The campaign delivered significant results, including 5 million digital impressions served and a high video completion rate on VOD.

Transport for West Midlands