Case Study: Transport for West Midlands boosts bus journeys with BBJ&K

Transport for West Midlands boosts bus journeys 513% with BBJ&K

Transport for West Midlands, a public transport body, partnered with vendor BBJ&K to address the challenge of boosting bus travel across its region. BBJ&K was tasked with developing a media campaign to drive behavioral change, with a key objective of generating one million additional bus journeys.

BBJ&K implemented a multi-touchpoint campaign that utilized out-of-home media, including unique local special builds. One innovative format was a ticket giveaway that allowed people to pull tickets off a poster and scan a QR code to redeem a bus pass. The solution delivered exceptional results for BBJ&K's client, surpassing the journey target by 513% with 6.13 million additional journeys and achieving a 17.7% increase on priority routes.

Transport for West Midlands