BBJ&K
13 Case Studies
Case Study: The Camping and Caravanning Club grows membership with BBJ&K
A BBJ&K Case Study
The Camping and Caravanning Club grows memberships by 11.6% with BBJ&K
The Camping and Caravanning Club partnered with BBJ&K to drive bookings across its extensive network of campsites, grow its membership base, and increase attendance at its seasonal events.
BBJ&K delivered integrated above-the-line and digital media campaigns across the Club's seven distinct brands. This strategy, which included planning and promoting major events, helped grow the Club's membership from 281,674 households in 2016 to a record 314,424 households in 2019, an increase of 11.6%.
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