Case Study: The Camping and Caravanning Club boosts camping engagement with BBJ&K’s Free Radio Staycation campaign

The Camping and Caravanning Club generates 5,521,000 impacts with BBJ&K

The Camping and Caravanning Club, a UK membership organisation, wanted to broaden its audience and attract new members during its National Camping and Caravanning Week. The challenge was to create an engaging campaign that showcased camping as an experience beyond just tents and stoves. Vendor BBJ&K collaborated on this initiative.

BBJ&K implemented a solution in collaboration with Bauer radio, creating the "Come Camp With Me" campaign. This involved Bauer presenters staying overnight at club sites and participating in activities with competition winners. The campaign was a major success, generating over 5.5 million impacts and 8,224 competition entries, providing the Club with valuable opt-in data for future marketing.

The Camping and Caravanning Club