Case Study: Speedy Hire grows site traffic and sales with BBJ&K's multi-touchpoint campaign

Speedy Hire boosts paid search traffic 39% with BBJ&K

Speedy Hire, a UK tool hire provider, faced the challenge of driving both consumer and trade footfall to its new retail concessions inside B&Q stores, its e-commerce site, and its depot network while also raising awareness of its partnership with B&Q.

The vendor, BBJ&K, created a multi-channel campaign using a sophisticated audience planning solution. This approach spanned Digital Out of Home, Display, Mobile, and Connected TV. The campaign delivered significant results for Speedy Hire, including a 39% increase in paid search traffic and a 27% increase in organic website traffic.

Speedy Hire