Case Study: Open Study College boosts brand awareness and site traffic with BBJ&K

Open Study College boosts site traffic and phone calls with BBJ&K

Open Study College, an online distance learning provider, wanted to build brand awareness and prove the effectiveness of above the line media channels. They partnered with vendor BBJ&K to launch their first large, integrated campaign targeting a wide range of audiences.

BBJ&K implemented a solution that compared a multi-channel approach using out of home, print, and VOD alongside digital in one target area against a digital-only campaign in another. The results tracked via Google Analytics showed a significant increase in site traffic and phone calls in the target area. BBJ&K's campaign successfully evidenced the strong impact of above the line media, as the uplift was higher in the area where both ATL and digital channels worked in collaboration.

Open Study College