Case Study: Cytoplan boosts revenue and site clicks with BBJ&K paid social strategy

Cytoplan drives 8% more revenue with BBJ&K

Cytoplan, a British pioneer in sustainably sourced supplements, hired vendor BBJ&K to lead a paid social strategy. Their challenge was to generate demand and inspire a more mature audience across the UK to use supplements to support their health and wellbeing.

BBJ&K built a comprehensive Meta strategy focused on relevancy and personalized user journeys. The campaign successfully drove an 8% increase in revenue year-over-year, doubled site clicks, and outperformed its CTR benchmark by 97%.

Cytoplan