Case Study: CEWE achieves a 31% improved conversion rate with BBJ&K

CEWE boosts conversion rate 31% with BBJ&K

The customer, CEWE, engaged the vendor BBJ&K to manage its multi-platform paid search campaigns. The challenge was to drive significant sales growth in the UK marketplace during the competitive Q4 and Christmas peak period, building on the company's previous success in Europe.

BBJ&K conducted an in-depth strategic analysis and complete account audit to identify key areas for improvement. The solution involved an initial account restructure paired with ongoing optimizations. This approach delivered a 75% improved CTR, a 32% decreased CPA, and a 31% improved conversion rate, contributing to a very successful peak period for CEWE.

CEWE