Case Study: Betfred boosts South-East brand consideration with BBJ&K's hyper-local campaign

Betfred boosts brand consideration in the South East with BBJ&K’s 95% CTV VTR campaign

Betfred, a leading global betting and gaming business, partnered with BBJ&K to address a challenge with its regional market share. The customer base was heavily concentrated in the North, and the company sought to increase brand consideration and first-time deposits specifically in the South East.

BBJ&K implemented a hyper-local campaign using CTV, Digital Audio, DOOH, and Display, informed by detailed competitor behavior analysis. This solution drove significant gains, with channels exceeding benchmarks including a 95% CTV VTR, leading to growth in audience and engagement for Betfred.

Betfred