Case Study: The Home Depot boosts Kids Workshop attendance with BBDO Atlanta's Roblox campaign

The Home Depot boosts Kids Workshop attendance 55% with BBDO Atlanta

The Home Depot faced the challenge of evolving its traditional Kids Workshop program to stay relevant and inspire a new generation of children who are heavily influenced by digital and virtual creativity. Partnering with vendor BBDO Atlanta, the home improvement retailer needed to adapt its service to connect with these modern DIYers.

BBDO Atlanta's solution was to meet these children where they are already building and creating: in the virtual world of Roblox. By integrating the Kids Workshop experience into this digital platform, the vendor successfully bridged the gap between physical and virtual inspiration. This strategy yielded significant results for The Home Depot, including a 55% increase in in-store workshop attendance, the completion of 3 million projects, and engagement with 10 million participants.

The Home Depot